Boosting Learning Interest in Phase F Marketing Students with Eko and Nomi Comics: Teaching Scarcity and Basic Economic Problems

Abstract

Media are an important part of learning process. Choosing and using the right media should be done carefully to ensure that learning goals are met successfully. This research aimed to develop an engaging and effective comic-based learning media to enhance students' interest in learning Economics and General Administration, particularly on the topic of scarcity and basic economic problems for Phase F of Vocational High School (SMK) with Marketing Expertise Competency. The method used was Research and Development (R&D) with a Borg and Gall. The developed Eko and Nomi comic was designed using Pixton and Canva applications to effectively integrate visual and textual elements. This research aimed to determine: (1) the feasibility of digital comic-based learning media and (2) the practicality of the media was analyzed based on the results of the questionnaire filled out by the students. The subjects of this research were 66 students in the Phase F Marketing program and 3 validators. Data collection was conducted using observation, interviews, and questionnaires. The instruments used included a product feasibility questionnaire and a student response questionnaire. The results of the research showed that the feasibility tests by media and content experts, scores of 74.5% categorized as valid and 87.87% categorized as very valid were obtained, respectively. Thus, the average feasibility test score by experts was 81.18%, categorized as very valid. The practicality test was derived from the students' responses, with an average score of 80.09%, categorized as practical.